Unlocking the mystery to healthy hair lies in one of the most basic natural elements known to mankind – WATER – The body is comprised of 70% water. Therefore hair, a cellularly active follicle, relies on water (moisture) as a key to that healthy appearance. The moisture balance gives the hair the pliability needed to hold a style. It also lubricates the internal layers of the hair so that it will bond and look full (with body). Click here to read more.